Why Microsoft keeps beating Apple and Google with Windows
And for the past two decades it has been the dominant PC operating system. Worldwide. In 2020 Windows had almost 83 market share by unit shipments., While Google Chrome OS had 10. And Apple’s Mac OS had 7. Bill Gates. His vision was to put a PC on every desk in every home.. We’Ve struck a chord with Windows where people feel like it’s their product. It’s, their operating system. From Solitaire to its iconic Start button and startup sounds productivity. Apps gaming and corporate computing. Windows changed the way we use computers.. The legendary Windows 95 help propel the company to dominate the market in personal computing.. Microsoft has introduced many versions of Windows since its inception, with some more memorable than others.. Today, there are more than 1.3 billion devices running Windows, 10 worldwide on a monthly basis and roughly 800 million users. Every day., Many of its deployments, if not most, are within corporations., Where it gets becomes part of a corporate ecosystems. Corporations manage it and secure it and make it part of their own. Windows only makes up 14 of Microsoft’s business, but remains a critical part of it. Windows has been a key piece of Microsoft’s business, almost from the beginning. It wasn’t just critical because it sold PCs. Windows was critical because it sold office. The graphical user interface programs Word Excel PowerPoint. You know that’s why it’s been critical to their business and remains critical today.. The company just announced the latest version Windows 11.
We take a look back over three decades of Windows and how it came to dominate.. Today, lots of things have operating systems, computers, phones, TVs, even cars., An operating system or OS allows users and applications to work with hardware without the need to enter lines of code.. Back in the 1980s using a computer, It was very complex.. The motivation for Windows from the very beginning was to improve it to remove those barriers to make it as effortless as possible to get the most out of the technology that you had available to. You. Windows was not the first OS Microsoft made. When it was first getting started.. It developed MS DOS 1.0. short for Microsoft. Disk operating system for computer maker IBM. Microsoft specified that IBM would not have exclusive rights to the software, leaving open the opportunity for the company to supply other hardware and computer makers. The same OS. Microsoft started to understand that interface design was critical, not just to Windows, but to all of its applications. Windows was not thought of as an operating system in the early days, but a graphical user interface or GUI. That would run on top of MS DOS. One of the first personal computers that used a GUI was the Xerox star, which would be very influential according to Bill Gates on both Microsoft and Apple’s GUI designs. Bill really believed that this was the future for the company.. So there was heavy pressure to get this thing to market.
Microsoft released Windows 1.0 in November 1985. It was a little bit clunky or quirky.. Plus Windows had the challenge that Jobs and Apple didn’t have. They just had to make it run on their hardware.. We had to make it run on all those different. Ms DOS machines that were in the market at the time. Apple’s Lisa was the first commercial PC to have a GUI, and in 1984 the company unveiled the Macintosh.. At the time, Microsoft created software specifically for new Macs, including the first version of Microsoft Word.. The two companies made a confidential agreement in 1985 that allowed Microsoft to use any of Apple’s interface elements in its software. After Windows, 2.0 was released, Apple sued, Microsoft for copyright infringement.. However, the court said: Apple’s copyrights were covered by the existing agreement. Apple appealed several times, but the court denied their petitions.. At the time. Microsoft was building another OSs in parallel with IBM, which was called OS2. At that point. From Steve’s perspective was destined to be the future in that Windows was kind of stepping stone to that, but that Windows would not continue once they had completed that joint project with IBM. Bill. Didn’T quite see it that way., But eventually the whole thing got terminated.. Then we really moved to the one that kicked it all off. And that was Windows 3.0. That’s when it really became serious. Windows 3.0 was where users were introduced to Solitaire, which was designed to help users learn how to drag and drop using a mouse.
. It also could run multiple applications on top of one another.. Three months after 3.0, launched 1 million copies had shipped worldwide., And by 1993 there were 25 million licensed users of Windows globally and 60 of PCs came with Windows, pre installed.. The way that Windows 3 took off and captured the attention and people’s excitement caused a fundamental reckoning inside Microsoft of what our applications and operating system strategy should be. Then came Windows 95.. The marketing campaign for Windows 95 is legendary.. Microsoft paid the Rolling Stones for the rights to use. ‘Start Me Up’ to roll out its new feature. The Start button. People lined up for hours at electronic stores to get their hands on it.. When Windows 95 launched Microsoft had 75 million users of the latest version of Windows, 3. Microsoft generated 30 million dollars in revenue on the first day it sold Windows 95.. At the time, Windows was used on 80 of all PCs, with more than 100 million users worldwide.. It was really Windows 95, that solidified Windows and started the move towards Windows being a dominant operating system. In the early 90s. Pcs are really just tools for using spreadsheets or databases that wasn’t, something like an everyday person would ever think. What would I need? A personal computer for. We wanted to democratize computing. Microsoft was becoming a dominant force in the PC industry., Its main competitors at the time were Apple and IBM., And, despite not abandoning OS2 IBM, would sell computers with Windows.
95 pre installed.. You had two things occurring at one time that affected Microsoft’s revenue.. Not only did you have a new version of the operating system, but hardware had changed significantly enough that enterprises and consumers upgraded their hardware and their OS’s.. You got to remember that every time a new PC is purchased, a certain amount of money goes to Microsoft. For that operating system.. Windows 95 offered lots of new features like faxing messaging and networking that previously required separate programs to run.. We also were committed to it being worldwide. We were able to ship Windows 95 simultaneously in eight languages. People thought we were crazy., But we wanted to have that kind of worldwide impact. That was very differentiated from the IBM, more enterprise focused view of the world or the Apple who we’re focused on the creative People in business. Never underestimate the role the Windows played in selling the other products. It’s sold, developer tools, it’s sold Office, it’s sold Office., It pulled a lot of products with it. And if you weren’t making the changes that you needed to make in the operating system, You were not going to sell those other products and in fact you are going to hamper their development.. During the late 90s technology was rapidly changing. Personal computing and the Internet were becoming more widely used. Bill Gates sent a memo titled The Internet, Tidal Wave where he said, quotI want to make clear that our focus on the internet is crucial to every part of our Business.
Quot, When the Internet came about, you know we’re very proud to have that in a sense, be birthed on the Windows, platform. That’s, where the Internet started.. Now many people use it on their mobile phone, but it started there with Netscape and then, with our you know, Internet Explorer browser. In the 1990s Microsoft was under legal scrutiny for using its dominant position to scare off competition. For much of that decade. Its share of Intel compatible PC operating systems was above 90. When Microsoft launched Internet Explorer, Netscape Navigator already dominated the internet browser market., But in 1998 the US government accused the company of using its dominance in computer software to drive competitors out of business.. The antitrust suit debated whether Microsoft forced computer makers to exclude a Netscape browser on their PCs.. A judge ruled the company unlawfully tied Internet Explorer to Windows and ruled the company needed to be split up.. It was around this time that Bill Gates stepped down as CEO and Steve Ballmer took over, but in 2002 an appeals court threw out the ruling the company settled and agreed to a consent, decree and barred the company from entering into Windows agreements that excluded competitors.. It unveiled Windows, 98, 2000 Me and XP in quick succession.. These versions added remote, desktop stronger security and graphic interface updates.. Today it really is actually the the end of the MS DOS era. It’s. Also, we would say the end of the Windows. 95 era.
Windows. Xp is the most powerful fastest, most reliable operating system we have ever done. Together with Office. Xp Windows XP will set a new standard for business.. He really was building the product for the enterprise use, which ultimately became the foundation for the Windows product itself, but it took a while.. It really took till XP before the crossover could be fully made.. Microsoft made sure to pay attention to what business users were asking for big companies that were deploying thousands of Windows PCs. And once those companies are in Windows and they start building internal applications for Windows, many employees get used to using those programs.. All of that makes a formidable base that companies are maybe reluctant to leave.. That is one piece of the enduring success of Windows. Windows went through good and bad cycles. Vista interacted differently with programs and previous versions of Windows. Users experienced applications running at slower speeds, problems with graphics and other hardware connection issues., That whole management team got kicked out after the disaster of Vista., And they put the people that had been in charge of Office. In charge of Windows., But then Windows, 7 kind of fixed, that., 8 was sort of Microsoft’s new coke moment. They tried to change the operating system, particularly as it’s exposed to the user too much. A lot of people just couldn’t cope with the degree of change that occurred. A lot of the frustrations that we had with Windows. 8.
There was no Start menu that was unfamiliar to people and companies would say. I need to train my employees. And you know the Windows 8 team. I give him credit for pushing the boundaries, but they became too unfamiliar.. Windows 8 had a touch friendly design like a smartphone.. Microsoft did develop a mobile OS., But the company failed to win a leadership position.. In hindsight, I give Apple and Google credit for investing appropriately to capture the mobile opportunity at the right time. By the time. You know we were all in on mobile. And the same thing could be said of search by the way.. By the time we were all in on search it wasn’t five years to late. It was really like two years to late. And that’s a lifetime in technology.. We constantly try and stay focused on the customers who use the PC and use Windows, but then along are coming mobile phones and with the advent of these smartphones that could do web browsing and phone calls., They became a platform.. No, we missed the phone wave.. I mean it’s, no, no secret right. We tried with Windows Phone. I think we had a pretty good offering.. You know at that time I would say: hey look. We didn’t see the advent of the mobile phone becoming a full computing platform. In 2014. Satya Nadella replaced Steve Balmer as CEO Windows, 10 ushers in an era of more personal computing in a mobile first cloud, first world.
In Windows, 10. What they’ve done is they’ve kind of blended, the best of the old, so we bring back the start menu that folks were comfortable with on Windows 7. They also brought Cortana to the PC.. Cortana is kind of Microsoft’s answer to Siri. And then with Windows 10. Our challenge was to maintain the frontier of a technical question to touch but make it more familiar which, again, when you think about a billion users, it is a challenge.. Microsoft kept some of those touch friendly features and features that worked well with a stylus.. But ultimately, it turned out that iOS and Android could coexist alongside Windows on PCs., While Windows for phones became less and less and less popular.. Microsoft began to de emphasize Windows with Satya Nadella saying in 2019. Quotthe operating system is no longer the most important layer for us.quot, That was, after the company split the Windows team into pieces. The year before., Two main engineering teams now focused on experiences and devices and cloud and AI platforms., Two major areas of focus of the company. Moving forward. Microsoft has seen its Azure Cloud business grow as companies look beyond their corporate server closets and try to add computing resources to meet the demand of their IT departments during the pandemic. So beyond, Azure and gaming and office.. Also, you have this thing: called Windows and sales of Windows licenses to device makers that are related to consumer PCs have gone up considerably.
, Even though the company’s vision of Windows became broader it’s, still a huge source of revenue and dominates the desktop OS market.. After six years, the company announced a new version of Windows. Windows 11.. This is the first version of a new era of Windows. We’re building for the next decade and beyond.. We think it’s the best platform for creation. If you’re an app developer, and you want to bring your own commerce store, will let you bring your commerce store within Windows and you keep all of the revenue.. You can’t do that on other platforms, so you get better economic return. You get better control of your application.. Other key features include the Start, button moving to the middle of the screen, but has the option to stay put. Microsoft Teams is now built into Windows and it will allow Android apps in its store.. The clear winner during the pandemic in the PC market was the Chromebook. And Microsoft introduces Windows 11.. One of the big features is Android apps through the Amazon App Store. Effectively, Microsoft is getting to parity with the Chromebook, with its whole variety of mobile apps. On a personal computer., It does feel like Microsoft wants to make sure that Chromebook has one less advantage, which is a whole big variety. Thanks to the support for Android., They made some hard decisions on security. And I think that’s great for the world. I’m sure that was not an easy decision to say.
Let’S raise the bar on the minimum hardware spec to be more secure., Despite the size of the market share it has in PCs, Windows will have to keep evolving as more of the world increasingly uses mobile devices, including many things we used to need PCs for.. We want it to be the democratizing force for technology, meaning for consumers, it’s the easiest place for you to come and try new innovations, new technology that’s coming and things we haven’t thought about mixed reality, augmented reality.. Second of all things like quantum computing, I think that’s going to open up a whole ability to do sophisticated tasks on your computer. You’Ve never been able to do before. I’m interested to see with Microsoft’s continual improvement and it’s speech technology and its cognitive services. And with its acquisition of now Nuance. Where is Microsoft going to go with all these great resources to take windows and its interface in a direction that it really needs to go? That goes far beyond just tweaking around with where the icons appear in the taskbar.? The version of Windows that I would love to see is take Windows, annoyances and just fix them.. No new features. Just fix the querks., Get it stable, get it secure.. I don’t need to change to the color of the start. Menu., I don’t need rounded vs squared windows.. What I need is not to have to restart my PC once a week, because it can’t find the printer.
. This brand has meaning globally. There’s a reason why all those PCs run Windows.. It is an ecosystem of users, software developers, hardware makers, retailers.