Wrong, abouts. Finally, truths confirmed. Here you goes. And M1Xs and iPhone13’s galore., So much thirst in all the of the titles and Tim Cook, festooned thumbnails, you see, I see. We all see. So always, but why? Why does it have to be this way Well sponsored by Curiosity Stream and Nebula. I’m going to let you in on a little secret, actually pretty damn big secret. The secret to all tech videos on YouTube., Hell all videos period. The secret to how YouTube actually works. And here it is YouTube, tries to find videos that will satisfy audiences videos that will satisfy you. Every time you land on YouTube, just think of a billion little bots scurrying around to fill up your homepage, your sidebar with the videos they think you’ll really really want To click on next, because the longer you stay on YouTube watching those videos, the more ads they can show you and the more money they can make.. So they’re really really incentivized to find you the videos you’ll, like most. Now notice, I said YouTube tries to find videos for the audience for you.. I didn’t say word one about YouTube: trying to find an audience for the videos for creators like me, because it doesn’t it absolutely doesn’t YouTube only cares about the videos you are most likely to click on next.. It doesn’t care at all, not at all. If those videos are from me specifically or any other creator in particular and that’s, the new fresh, nightmare.

Hellscape, every creator, including me, faces every day. The battle for attention, the battle for you. It’s. Why we ask you to hit that subscribe button and bell.? So damn always because it makes it far more likely, you’ll, see and hopefully watch and enjoy our specific videos, which will then encourage those little YouTube bots to scurry around and show you more of them and to more people.. So yes, please hit that subscribe button and bell., But if that’s it, if that’s all, how do we end up with leak, balm master plan, end of Facebook? Finally, truth: confirmed. Don’t make a mistake, filling up our feeds on the daily because well, there are just so many videos competing for our attention on the daily hell, the hourly, the minutely and that’s. What gets our attention. That’s? What people are clicking on. As much as some say they hate seeing them as much as we say we hate making them using them time and again, when given a choice, a fair choice between a simple title, like iPhone 12 review and a sensational one like I Bent an iPhone 12 into a freaking pretzel precisely., Almost everyone will choose a pretzel precisely almost every time.. Now yes, there are a few exceptions, of course, because there are always a few exceptions. Mark has MKBHD and Justine. iJustine. They have built up such massive audiences over such a long period of time that they can keep everything super simple and still pull massive views.

, Although you may have noticed, may have noticed you noticing, if they try anything even remotely off topic, even they get fewer views Than normal because turns out audiences don’t really like off topic., You don’t., If you sign up for a chocolate machine and every time the button lights up, you press it and you get chocolate. Odds. Are you’ll press that button every damn time it lights. Up., At least every time you want chocolate which could be might be usually is a lot.. But if every few times that button lights up, it says brussel sprouts instead.. Maybe you won’t press it, especially if you were expecting anticipating wanting chocolate. And if it starts just lighting up with rando things, chocolate. Sure., Sometimes, but also brussel, sprouts, blue cheese, vanilla ice cream, black licorice red licorice.. Maybe you still press that button every once in a while, but not often., And if you signed up for chocolate specifically for chocolate, that’s what you want. And we jerks. Just keep denying it to you., Maybe never again. And that’s the real dirty little secret of how Youtube really works. It’s, not publish or perish people, publish and still perish on YouTube. All the time. It’s get clicked or get kicked. Doesn’t matter. If you have a dozen subs or a dozen million a fresh channel or one of the very first channels, the bigger you are, the bigger buffer you may have., But at the end of the day it all comes down to this.

A thumbnail eye catching enough to Stop people mid scroll or mid scan a title compelling enough that people can’t stop thinking about it., Just can’t stop thinking about it until they click. A topic so trendy or timeless. It appeals to the biggest audience possible. An intro so instantly rewarding that it immediately pays off the click and earns enough attention for people to keep watching with editing so tight.. It leaves nowhere for people to click, out., Storytelling, so engaging it. Keeps people watching the whole way through. And ultimately a video so satisfying it gets them to immediately watch another one of your videos and then another and another do that. And those little YouTube. Bots will scurry all over each other. Just all over themselves. Stuffing your videos into as many homepages and sidebars, as is inhumanly possible., Forget beating the algorithm. That’s urban myth Deus ex Makena John Wick killed the bleep boogeyman nonsense. Replace the algorithm with the audience.. If you can stop the audience in their tracks, with your thumbnail, live rent free in their brain stems with your title: keep them locked to the video.. They loaded with your storytelling and editing and make things your audience that same audience. Will love truly love and come back for over and over again. You’ve just made you’ve just minted. That golden ticket? You are Mr. Beast or Sniper Wolf with hundreds of millions of impressions per video earning tens of millions of click, throughs up to three quarters, average view percentage and a dozen or more average views per viewer.

You’re, the pinnacle. You reign, supreme. You’re, crushing other creators like Jelly beans, but most YouTube creators, aren’t Mr. Beast or Sniper Wolf, any more than most musicians are Taylor. Swift or most actors are a Chris from an MCU movie.. So we try to find the topics that we think you want to see. The most that have worked. The best for us in the past, we give them a thumbnail., We hope you’ll click on the most either with the latest hottest gadget or with an emotional face. Your human instincts will just latch onto or both because face plus thing is a YouTube classic. For the same reason. It’s, a magazine classic pure social engineering, just so often with Tim Cook’s, face these days. And then yeah the greatest hits of leak, bombs and masterplans release dates and prices ends of Facebook wrong. Abouts, finally, is truth, confirmed here you goes., MIX’s and iPhone13’s.. Basically, all the title thirst traps that have trapped the most thirst, because the horrible truth is we are. We all are what we click on. Mostly.. Remember what I said about rewarding the click and providing satisfaction.. If the button says chocolate and you keep getting, brussels sprouts you’re going to be mad. And if the button says chocolate and you keep getting electric shocks, you’re going to be madder. It’s. Why YouTube moved from prioritizing click through rate to view iteration to now satisfaction.? Why we’re all starting to get those random surveys after random videos, a compelling interesting, even sensational, title isn’t clickbait.

If it delivers it’s just compelling. Interesting, even sensational, especially if we do our jobs right and we over deliver.. But if we click bait and switch you if we burn you, if we promise you something in the title and then utterly failed to deliver it to you in the video, then we risk losing you.. We risk losing the audience at which point YouTube will notice and start serving our videos to fewer and fewer people will be tempted to blame the algorithm, but the algorithm is still happily serving those same people, videos that still make them happy. Those videos that make them Happy just aren’t ours anymore., And we did that to ourselves. If the most popular definition of insanity is doing the same thing over and over again and expecting different results. The only slightly less most popular definition of insanity is doing the same thing over and over again and expecting the same results, which is why we have to be so extremely extra careful. Anytime. We use the truth about insanely great M1X, iPhone 13 price and release date, confirmed leak, bombs or Apple’s master plan. To finally end Facebook, don’t make a mistake as the title of a video, because if we bleep it up., It could well be our last and it’s. Why I personally make damn sure extra damn sure that any time I use a title anything like that, I give you so much more value. That not only can I sleep at night.

, I can sleep. Knowing you got the absolute best value I could possibly give you.. Hopefully, the best source, the most accurate, most reliable information analysis on the planet, at least outside Apple park. That’s. My promise to you, the thumbnail and title or just the candy coating. I use to get the opportunity to deliver on that promise to you. And as to how we got to this point. All of our content served up by machine learning in the most hyper competitive context, imaginable.. Well, that would be off topic for this video. And, as I just explained, that’s terrible for YouTube. So I’m, going to make it into its own mini video and stick it on the end of the Nebula version of this video with no ads and no sponsors. Just like all of my Nebula videos, often uncut with extended and bonus segments as well, sometimes whole entire original videos that just wouldn’t work on YouTube for reasons I’m going over un. Ironically, in the Nebula version of this video it’s, the exact reason we’re building Nebula as an expansion pack to YouTube and why you can get a Nebula subscription, bundled in for free.. When you sign up the curiositystream.comreneritchie or just click on the link in the description. And right now, because you’re watching this channel, you can get that bundle for 26 off less than 15 bucks a year less than the price of a fancy. Bistro burger for a whole entire year.

, And that includes their thousands of amazing documentaries and series like The Secret Rules of Modern Living Algorithms, which delves into exactly how all these recommendation engines affect all of our lives, as well as all the ad free and often extended. Videos on Nebula from MKBHD tech, altar, Jordan, Herod, Ali Abdal, Real Science, Georgia, Dow iPaaS Fox and so many more. You’ll be supporting smart educational content directly for over 26 off less than 15 bucks. A year. Just click the link in the description or go to curiositystream.